Online Privacy & Cookies

Why Third-party Cookies are Being Phased Out Third-party cookies are small text files that are stored in a user’s web browser by websites other than the one they are currently visiting. These cookies are commonly used to track a user’s browsing history and behavior across multiple websites for various purposes, such as targeted advertising. However, […]

December 11, 2023

Google Search vs. Google Display

The Differences Between Google Search and Google Display Ads Google Search ads and Google Display ads are both types of digital advertising options available through the Google Ads platform. While both ads aim to promote businesses, there are several differences between the two. Google Search ads appear at the top of search engine results pages […]

AI Chatbots & Search Engines

How AI Chatbots Will Impact Search Engines AI chatbots are expected to revolutionize the way we interact with search engines. Chatbots are computer programs that use natural language processing and machine learning to simulate human conversation. They can be used to provide personalized responses to user queries just like a human assistant would. One way […]

October 13, 2023

Google Analytics 4 & Data Protection Regulations

Improved Tracking, Machine Learning, and Privacy Regulations Google Analytics 4, also known as GA4, is the latest version of Google’s popular web analytics tool. It is designed to provide more comprehensive and accurate data about how users interact with websites and apps. One of the key features of GA4 is its ability to track user […]

May 5, 2023

The AIDA Model

When to Use Specific Digital Ad Platforms Throughout the Sales Funnel The AIDA model is a marketing model which implies that consumers move through a series of steps or stages when they make purchase decisions. The model is built on an assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages […]

April 6, 2023

Search Traffic: Paid vs. Organic

The Fundamental Differences and How to Leverage Each Type As a digital agency, we often have to explain the difference between paid search and organic search traffic, and what the challenges and benefits are respectively. Many search engine users don’t understand the difference between paid and organic search, which is fine, as long as they […]

March 6, 2023

A/B Testing for Continual Improvements

Split Testing for Incremental Website Improvements A/B testing (also known as split testing) is a user experience research methodology based on a randomized experiment with two variants, A and B. A/B tests are a useful tool for validating website user engagement, navigation, and conversion optimization. In simplest form, 50% of users see variant A, while […]

February 6, 2023

Technical Optimization for Search

How SEO went from Meta Tags and Keyword Sprinkling to Ultra-technical Optimization When we started Relentless back in 2000, we were primarily a marketing company focused on search engine optimization, also known as SEO. For years we worked tirelessly on achieving top-of-page Google rankings for ourselves and our clients. The search engine algorithms were much […]

January 6, 2023

Mobile Majority

Why a Mobile-First Approach is so Important Ten years ago, in 2012, over 90% of all website visits worldwide were from a desktop computer while mobile devices accounted for only 9% of all traffic globally. Amazingly, the iPhone was already 5 years old, as the first version was released by Steve Jobs on January 9th, […]

December 6, 2022

Google Guidelines

Google provides all the information you need in order to rank in the search results, and they strongly encourage you to pay attention to their guidelines. In the introduction paragraph for Google’s Guidelines, they recommend that you “pay very close attention to the Quality Guidelines…which outline some of the illicit practices that may lead to a […]

October 19, 2017

Google’s Crawl Budget – What is it? Should I care?

In January 2017, Google released a post on the official webmaster blog clarifying what “crawl budget” is and what it does. We are going to try and break that down for you in order to understand how this might impact your business. Essentially, in order for a website to rank in Google, the website must […]

August 22, 2017

DuckDuckGo is a Privacy Search Engine

DuckDuckGo is a search engine that focuses on protecting searchers’ privacy and avoiding the filter bubble of personalized search results. DuckDuckGo tries to distinguish itself from other search engines like Google, Bing and Yahoo, by not profiling its users and by deliberately showing all users the same search results for a given search term. The […]

June 29, 2017

Facebook Business Manager Instructions

FIRST: CREATE YOUR BUSINESS MANAGER 1. Go to business.facebook.com create and select Create Account. (Note: If you do not see the Create Account button, make sure you are logged out of Facebook first.) 2. Enter your name and confirm your identity with Facebook login credentials. 3. Follow the prompts to create your business account. NEXT: […]

May 18, 2017

Facebook Business Manager Guide

Business Manager is a place for businesses to efficiently manage access to Pages, ad accounts, product catalogs, and other assets. Any business using more than 1 ad account or has an advertising or marketing team larger than 2 people can use Business Manager to effectively manage and develop their business. Business Manager is a great […]

SEO Benefits of Securing Your Website

Making the switch to HTTPS A few years ago, Google officially announced that switching over to HTTPS will give your website a bit of a ranking boost. In April 2017, Google took additional steps by announcing that Chrome now marks HTTP pages as “Not Secure” if they have password or credit card fields, and when […]

May 16, 2017

Phone Call Conversion Points & Adwords

Relentless has been managing Adwords campaigns for many different business verticals over the last 14 years. In that time we have seen the conversion points for many industries switch from web visits and contact forms, to that of direct phone calls. Direct marketing of products and services in local markets has seen phone calls become […]

May 19, 2015

Responsive Design

Build a website once, and it works seamlessly across thousands of different screens. Web publishers and businesses have seen a major shift in the consumption and device preference of web visitors over the last few years. We have entered into what is being called the “Post PC” era where users are moving beyond the traditional […]

May 3, 2013

The Costs of Organic Search Marketing

A common misconception these days is the notion that organic search traffic is “free” and therefore more desirable to a business than paid search traffic, which is based on a cost-per-click model. On the surface this might appear to be true, but the reality is that both organic and paid search campaigns require investment, the […]

April 25, 2013

Paid Search vs Organic Search

As search engine marketers, we sometimes find ourselves having to explain to our clients the difference between paid search and organic search marketing, and what the challenges and benefits are of both. At the same time, we also find that search engine users don’t understand the difference between paid and organic search. For the search […]

March 25, 2013

Siri vs Google Voice Search App

Google’s Updated Voice app was approved by Apple and released to the iTunes stores at the end of October 2012, about a year after Siri was released, which is the iPhone’s voice assistant. There are many similarities between the two services, the main one being that each allows the user to use their own voice, […]

November 19, 2012

Retina Display

With Apple introducing Retina displays in all of their devices, and other manufacturers following up with their own high density displays, we have reached a point where we now have print quality screens. Until now, digital screen quality was horribly low compared to print. Designers would have to proof using a printer. But now with […]

October 15, 2012

Conversion Rate Optimization

Instead of getting more traffic, why not get more out of the traffic you already have? Hopefully, most website owners have a purpose or goal in mind before they release their website out on the wild Web. Usually the overall goal of the website has been well thought out and broken down into big goals, […]

June 19, 2012

Search Algorithms

How do Search Engines Rank Web Pages? Search Engines use hundreds of ranking factors to determine where to rank the world’s information. A website will be rewarded with high rankings when the right combination of factors exist. There are two broad categories of ranking factors that will propel your website into higher rankings; on-page factors […]

June 7, 2012

Keyword Research

Keywords: Search Queries and Marketing The search queries used in Google and Bing are called keywords. Investigating which keywords people are using in their search queries allows you to target a search marketing campaign tailored to your specific business. Furthermore, what is learned in the research phase of a marketing campaign, provides valuable insights into […]

May 28, 2012

Search Engines

Which Search Engine Should You Focus On? The major players in search marketing are Google, and to some extent Bing and Yahoo. In most cases Google is the clear market leader in search volume. In an effort to catch up to Google, Bing, which is owned by Microsoft, entered into a search deal with Yahoo. […]

Page Speed

Page speed and website performance should be treated as customer service. High Expectations – Visitors Demand More Customer expectations on the Web are very high, and are only getting higher. People expect a webpage to achieve a desired task properly and quickly. If your website doesn’t provide snappy results, visitors will just hit the back […]

April 4, 2012

Going Mobile

How the mobile revolution changed the way we market and develop for the Web. The Rise of Mobile Devices In just a few short years, mobile devices like smartphones and tablets have completely changed the way we interact with the world, with our friends and family, and how we discover and retrieve information. The adoption […]

February 14, 2012

Inbound Marketing

What is Inbound Marketing? Lets say you are planning a trip to visit beautiful Vancouver British Columbia. Specifically, you plan on crossing the Georgia Straight over to North Vancouver, where you intend to hit the infamous North Shore Mountains to ride the renowned mountain biking trails. The only problem you have is, you’ve never ridden […]

July 13, 2011

HTML5 and Mobile Support

Overview With all the hype over HTML5, many of our clients are asking about the benefits of HTML5 over Flash and how it translates into support for mobile devices. Generally speaking, HTML5 is about adopting standards. However, the specification has not been set in concrete, and Apple, Google, and Microsoft all want different standards adopted. […]

May 20, 2011

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A Relentless Client Story

Shearwater designs and manufactures computers for divers who demand more from their diving experience.

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