Google provides all the information you need in order to rank in the search results, and they strongly encourage you to pay attention to their guidelines. In the introduction paragraph for Google’s Guidelines, they recommend that you “pay very close attention to the Quality Guidelines…which outline some of the illicit practices that may lead to a […]October 19, 2017
In January 2017, Google released a post on the official webmaster blog clarifying what “crawl budget” is and what it does. We are going to try and break that down for you in order to understand how this might impact your business. Essentially, in order for a website to rank in Google, the website must […]August 22, 2017
DuckDuckGo is a search engine that focuses on protecting searchers’ privacy and avoiding the filter bubble of personalized search results. DuckDuckGo tries to distinguish itself from other search engines like Google, Bing and Yahoo, by not profiling its users and by deliberately showing all users the same search results for a given search term. The […]June 29, 2017
FIRST: CREATE YOUR BUSINESS MANAGER 1. Go to business.facebook.com create and select Create Account. (Note: If you do not see the Create Account button, make sure you are logged out of Facebook first.) 2. Enter your name and confirm your identity with Facebook login credentials. 3. Follow the prompts to create your business account. NEXT: […]May 18, 2017
Business Manager is a place for businesses to efficiently manage access to Pages, ad accounts, product catalogs, and other assets. Any business using more than 1 ad account or has an advertising or marketing team larger than 2 people can use Business Manager to effectively manage and develop their business. Business Manager is a great […]
Making the switch to HTTPS A few years ago, Google officially announced that switching over to HTTPS will give your website a bit of a ranking boost. In April 2017, Google took additional steps by announcing that Chrome now marks HTTP pages as “Not Secure” if they have password or credit card fields, and when […]May 16, 2017
Relentless has been managing Adwords campaigns for many different business verticals over the last 14 years. In that time we have seen the conversion points for many industries switch from web visits and contact forms, to that of direct phone calls. Direct marketing of products and services in local markets has seen phone calls become […]May 19, 2015
Build a website once, and it works seamlessly across thousands of different screens. Web publishers and businesses have seen a major shift in the consumption and device preference of web visitors over the last few years. We have entered into what is being called the “Post PC” era where users are moving beyond the traditional […]May 3, 2013
A common misconception these days is the notion that organic search traffic is “free” and therefore more desirable to a business than paid search traffic, which is based on a cost-per-click model. On the surface this might appear to be true, but the reality is that both organic and paid search campaigns require investment, the […]April 25, 2013
As search engine marketers, we sometimes find ourselves having to explain to our clients the difference between paid search and organic search marketing, and what the challenges and benefits are of both. At the same time, we also find that search engine users don’t understand the difference between paid and organic search. For the search […]March 25, 2013
Google’s Updated Voice app was approved by Apple and released to the iTunes stores at the end of October 2012, about a year after Siri was released, which is the iPhone’s voice assistant. There are many similarities between the two services, the main one being that each allows the user to use their own voice, […]November 19, 2012
With Apple introducing Retina displays in all of their devices, and other manufacturers following up with their own high density displays, we have reached a point where we now have print quality screens. Until now, digital screen quality was horribly low compared to print. Designers would have to proof using a printer. But now with […]October 15, 2012
Instead of getting more traffic, why not get more out of the traffic you already have? Hopefully, most website owners have a purpose or goal in mind before they release their website out on the wild Web. Usually the overall goal of the website has been well thought out and broken down into big goals, […]June 19, 2012
How do Search Engines Rank Web Pages? Search Engines use hundreds of ranking factors to determine where to rank the world’s information. A website will be rewarded with high rankings when the right combination of factors exist. There are two broad categories of ranking factors that will propel your website into higher rankings; on-page factors […]June 7, 2012
Keywords: Search Queries and Marketing The search queries used in Google and Bing are called keywords. Investigating which keywords people are using in their search queries allows you to target a search marketing campaign tailored to your specific business. Furthermore, what is learned in the research phase of a marketing campaign, provides valuable insights into […]May 28, 2012
Which Search Engine Should You Focus On? The major players in search marketing are Google, and to some extent Bing and Yahoo. In most cases Google is the clear market leader in search volume. In an effort to catch up to Google, Bing, which is owned by Microsoft, entered into a search deal with Yahoo. […]
Page speed and website performance should be treated as customer service. High Expectations – Visitors Demand More Customer expectations on the Web are very high, and are only getting higher. People expect a webpage to achieve a desired task properly and quickly. If your website doesn’t provide snappy results, visitors will just hit the back […]April 4, 2012
How the mobile revolution changed the way we market and develop for the Web. The Rise of Mobile Devices In just a few short years, mobile devices like smartphones and tablets have completely changed the way we interact with the world, with our friends and family, and how we discover and retrieve information. The adoption […]February 14, 2012
What is Inbound Marketing? Lets say you are planning a trip to visit beautiful Vancouver British Columbia. Specifically, you plan on crossing the Georgia Straight over to North Vancouver, where you intend to hit the infamous North Shore Mountains to ride the renowned mountain biking trails. The only problem you have is, you’ve never ridden […]July 13, 2011
Overview With all the hype over HTML5, many of our clients are asking about the benefits of HTML5 over Flash and how it translates into support for mobile devices. Generally speaking, HTML5 is about adopting standards. However, the specification has not been set in concrete, and Apple, Google, and Microsoft all want different standards adopted. […]May 20, 2011
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Sheila Walkington, CFP