Google Search vs. Google Display

The Differences Between Google Search and Google Display Ads

Google Search ads and Google Display ads are both types of digital advertising options available through the Google Ads platform. While both ads aim to promote businesses, there are several differences between the two.

Google Search ads appear at the top of search engine results pages (SERPs) when users search for specific keywords. These ads are triggered by specific keyword queries, and the advertiser pays for each click on the ad. Search ads typically feature a headline, a description, and a URL, and they aim to provide a direct response to a user’s search intent. As such, they are often used to generate leads or drive sales for a business.

Google Display ads, on the other hand, are shown on websites and mobile apps that are part of Google’s display network. These ads can appear as banners, images, videos, or rich media, and they can be targeted to specific audiences based on factors such as demographics, interests, and behaviors. Display ads aim to build brand awareness and generate interest in a product or service, rather than providing a direct response to a user’s search intent. Advertisers pay for display ads based on impressions or clicks, depending on the campaign objectives.

The effectiveness of Google Search ads versus Google Display ads in generating conversions depends on various factors, including the nature of the business, the campaign goals, and the target audience. Generally, Google Search ads are more effective at generating conversions because they reach users who are actively searching for a product or service and are more likely to convert.

Search ads provide a direct response to a user’s search intent and can drive leads and sales. They allow businesses to target users who are searching for specific keywords and are further along in the buyer’s journey. Additionally, the cost-per-click (CPC) for search ads is typically higher than display ads, but they often have a higher conversion rate.

Display ads, on the other hand, are typically used for building brand awareness and generating interest. They are less likely to result in immediate conversions but can help create brand recognition and brand loyalty. Display ads can be effective for businesses that are looking to reach a wider audience or promote a new product or service.

While both Google Search ads and Google Display ads can be effective in generating conversions, Google Search ads tend to be more effective due to their ability to target users who are actively searching for a product or service and are further along in the buyer’s journey. However, it’s important to note that the effectiveness of both types of ads can vary depending on the campaign goals and the target audience.

Posted on: 07/05/2023
Posted by: Craig Hauptman – President & Founder

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