About Us

Relentless is a digital agency specializing in development, marketing, and insights.

We work with agencies and select companies to develop the underlying technologies for a lead focused website. We advise on marketing strategies that deliver qualified prospects through search and inbound channels.

We have worked with Instagram, TaylorMade Golf, Adidas, Levi's, The New York Post, Oakley, Mercedes-Benz, and hundreds of others.

We are constantly thinking about new and innovative technologies, with a specific focus on how technology influences marketing and business development, now and in the future.

We are a veteran team working together for over a decade, always looking for complex problems to solve. Our core competencies are in custom web development, marketing, and data insights, with an emphasis on strong project management. This combination allows us to deliver unique solutions, on time and on budget.

Founded in 2000, Relentless is located in North Vancouver, BC, Canada.

Craig Hauptman

President & Founder

Craig Hauptman uses over 20 years of expertise to help clients score maximum revenue from their online channels. With a deep understanding of traditional marketing, Craig specializes in helping companies make the most of their marketing budgets by using measurable web-based tactics that create brand awareness and generate leads. His technical background in Marketing and Media from BCIT allows him to bridge the gap between progressive technologies and solid business strategy. Craig enjoys snowboarding, mountain biking, and spending time with his family. When not working, he can usually be found somewhere in the BC outdoors.

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Dale Butterfield


Since 2005, Dale has been our Marketing Strategist for Relentless while focusing on client strategy and analytics. He works closely with all types of data to try and understand the modern digital world and what it means for our clients' projects. Dale is responsible for our well-known Insights reporting which helps to guide our clients' business objectives and measures efficacy of marketing campaigns. His dedication and strong project management expertise are key components to many successful Relentless projects. His impressive list of accomplishments extends far beyond the workplace as a critically acclaimed musician.

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Owen Prior

Project Manager

Owen has been with Relentless since 2006, initially as a designer and now as a Project Manager. As a designer, he delivers functional, easy-to-navigate, and visually appealing websites - while always keeping search engine performance and conversion optimization top-of-mind. Owen specializes in interactive HTML5, PHP, CSS and XHTML. As Project Manager, his experience and skill at understanding client needs for each individual project is unbeatable. He is also accomplished at creating corporate branding and identities, video production, packaging and product collateral.

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Britton Chivers

Project Manager

Before joining the Relentless team in 2009, Britton worked as an Instructor for the Art Institute of Vancouver. He started his career in graphic design, but his passion for interactive creative quickly led him into the world of web design. He has thrived as a developer and graphic designer, delivering rich interactive content for an impressive number of studios around North America. As a project manager, Britton combines all of his expertise to execute and deliver exceptional results for every project he manages. He is detail-oriented and dedicated to client satisfaction. When not in the office, you can find him surfing the waves off of Tofino or snowboarding in the coastal mountains.

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Lin Hu


Lin has been an intrinsic part of the Relentless team since 2006. Specializing in HTML, CSS, .Net, and PHP, Lin's code is flawless. Lin is adept in Visual Studio, Photoshop, and Fireworks, working at a relentless speed that never fails to amaze. She also has to put up with all the guys at Relentless, which in itself deserves a medal.

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Patrick Baldwin

Senior Developer

Since 2001, Pat has been honing his development expertise in PHP, HTML, CSS, Flash, jQuery/Ajax, C#, .NET, JavaScript, and Java. Most recently, Pat's skillset has extended to an impressive library of WordPress builds for Relentless. As the CRM of choice, Pat creates 100% customized WordPress sites at remarkable speeds. He has also become proficient at Ruby/Rails/Gems. Pat holds a Bachelor's degree in English from the University of Victoria and has a strong penchant for correcting office grammar. As an avid hockey player, he also keeps everyone well informed on the latest NHL scores.

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Marissa Ma


Marissa joined Relentless in 2016 and has been a fantastic addition to our team. She recently graduated as a Master of Engineering in Computer and Electrical Engineering at The University of British Columbia and speaks English, Japanese, and Mandarin fluently. Marissa loves to code and is very adept at quickly learning new technologies and development platforms. Marissa also completed an impressive 1000km bike ride across China in 2013.

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Mark Ciesielski

Lead Developer

Since 2008, Mark has been part of the Web Development team at Relentless. Highly skilled in .NET, PHP, JavaScript, SQL, and HTML/CSS, he is continually refining his skillset and learning valuable tricks of the trade. Mark started as a summer intern for Relentless, while completing the BCIT Computer Information Technology program, and worked his way up to become our Lead Developer. When not in the office, Mark is an avid mountain biker, skier, rock climber, and outdoorsman.

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Wayne Shek


Wayne joined Relentless in 2018 and was immediately a natural fit with our team. His great attitude, easygoing nature, and excellent development skills complement our office environment perfectly. A man of many talents, Wayne is also a snowboard instructor, a 3D printing aficionado, and a well-ranked Kendo practitioner. He's our first line of defense against pushy photocopier salespeople. We are happy to have Wayne on our team and look forward to working with him on many exciting projects in the years to come.

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Haena Lee

Project Coordinator

Haena joined Relentless in 2019 and has a natural talent for creating clean and functional design. Her keen eye for detail and thorough understanding of UI/UX best practices really complements our team. She's also highly organized and has great teamwork skills, which makes her a pleasure to work with. Haena is fluent in English and Korean and has a technical education from BCIT Technical Web Designer Program and Lighthouse Labs. When she's not designing gorgeous websites, Haena enjoys spending time in the trails with her husband and their super cute Shiba Inu, named "Monkey".

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Amanda Hauptman

Marketing Administrator

Amanda's experience in marketing communications naturally lends itself to the Web. Her background in Integrated Marketing Communications gives her a unique talent for writing clean, articulate messaging that draws customers to a site and keeps them coming back. Amanda studied Marketing Communications at the British Columbia Institute of Technology and also has a Teaching Degree from UBC.

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Nelson isn't the most proficient coder, but he sure is great for cheering us up. Most importantly, Nelson excels at protecting us from the scary FedEx delivery guy. Nelson also likes to bring his favorite stuffie into the office to show each and every one of us.

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Now Hiring

Are you Relentless?

Our team is currently looking for skilled developers who have experience with UI Development, responsive design, and object-oriented programming.

Requirements Include:

  • Fluency in CSS, HTML, JavaScript, and PHP.
  • Advanced knowledge of SQL and MySQL.
  • CMS experience with WordPress customization.
  • App Development experience for iOS/Android.
  • Ability to write clean/well documented code.
  • Additional programming languages an asset.

Email Now


September, 2020

Northern Development

URL: www.northerndevelopment.bc.ca
Industries: Financial
Services: Development, Marketing, Insights

Relentless has recently designed and developed the new Northern Development website. We’ve been working closely with Northern Development since 2011, and after heaps of work on this project, are so excited to see the new site in action!

As Northern Development offers a range of funding programs suited to a diverse set of economic development priorities, part of our scope involved developing the Funding Program Wizard to help site visitors explore these programs and check their eligibility.

We also had to be mindful of over 1700 pages of existing content indexed on Google, and our background in technical optimization came in very handy.

We look forward to continuing to support the website and Northern Development in the years to come.

June, 2020


URL: www.westaqua.com
Industries: Financial
Services: Development

Relentless has recently redesigned and redeveloped the Westaqua website. Our process began with a friendly wave in the parking lot, as Westaqua is located just a few doors down from our office. Over the years, we got to know a few members of their team over casual parking lot chitchat. When it was time to redo their website, they knocked on our door.

We started with an audit of the former website and provided technical recommendations for website enhancements. We then entered the design phase and worked with Westaqua to come up with a website design that was true to their brand and level of professionalism.

We really enjoyed developing this website for our great neighbors at Westaqua.

May, 2020


URL: www.xmetal.com
Industries: Information Technology
Services: Development, Marketing, Insights

Relentless has recently redesigned and developed the XMetaL website for Just Systems. We’ve been working closely with Just Systems since 2014, and wanted to update the website to reflect a modern design. As the website is also a technical resource for developers, special attention was put into site navigation and usability elements.

We’re very happy with the outcome and look forward to continuing our work with Just Systems.

February, 2020

Millard & Company

URL: www.millardco.ca
Industries: Assorted
Services: Development, Marketing, Insights

Relentless recently helped Millard & Company rebrand their corporate image as part of the firm’s name change. We started by designing a new logo, and then redesigned the website itself for a cohesive brand experience. Our team then applied the new design to the 100+ pages of existing website content. As we were also changing the domain name of the site, great care was taken to map all of the old URLs over to the new ones in order to preserve positions on the search engines.

We look forward to continuing to work with Millard & Company in the years to come.

November, 2019

Boughton Law

URL: www.boughtonlaw.com
Industries: Assorted
Services: Marketing, Insights

Relentless has been working with Boughton Law to enhance their digital presence for key practice areas. Our role is to create and manage Boughton’s online advertising campaigns, provide ongoing consultation, and produce monthly Insights reports for senior executives to review accordingly.

Relentless has a long-standing relationship with Boughton, and we look forward to working with them in the years to come.

September, 2019


URL: www.whitewaterwest.com
Industries: Hotel And Resort
Services: Development, Insights

Relentless is currently working with WhiteWater to develop a project specifications document that defines the taxonomy, functionality, components, integration points, and technology for an exciting new project.

We are thrilled to be working with such a talented team of engineers and developers, and are anxiously awaiting an invite to become “product testers” at one of their many innovative waterparks.

July, 2019

Kiddie Academy

URL: https://kiddieacademy.com
Industries: Assorted
Services: Development

As part of Kiddie Academy’s rebrand of its Consumer and Franchising segments, Relentless recently completed the redevelopment of its full suite of online properties. Since converting the original sites over to their own customized CMS in 2017, the application had grown to accommodate an active user-base of Franchisees maintaining their own highly-customized and hyper-localized microsites.

Special considerations needed to be made to ensure each location’s microsite assets fit within the overall rebrand and new website layout. Great care was taken to enhance and track the visitor experience through the use of video throughout the site, while also focusing on driving conversions through to a highly-customized CRM.

We really enjoyed all aspects of this technically challenging project, especially getting to work with the fantastic team at Kiddie Academy.

June, 2019

Ace Athletics

URL: www.aceathletics.com
Industries: Sports
Services: Development

Relentless has recently designed and developed the Ace Athletics website. Starting with only a logo and a rough idea of what the client wanted, Relentless designed a series of comps and refined them into a finalized design. Once the design was completed and approved, development began on the site templates and codebase. We really enjoyed working with Abby and Carolyn on this project and look forward to a long-term relationship with them.

March, 2019

Waste Control Services

URL: www.wastecontrolservices.com
Industries: Environmental
Services: Marketing, Insights

Relentless is working with Waste Control Services to continually optimize and improve their digital marketing campaigns on an ongoing basis. Our role involves monthly analytics analysis, SEM campaign management, and ongoing optimization to improve website usability and conversion rates. We look forward to continuing our relationship with Waste Control Services in the years to come.

February, 2019

Love Northern BC

URL: www.lovenorthernbc.com
Industries: Assorted
Services: Development, Marketing, Insights

Relentless has recently developed the Love Northern BC website for the Northern Development Initiative Trust. The website aims to connect and promote independent locally-owned businesses throughout the region of Northern BC.

With over 2500 pages of content, a lot of time and love went into the development of this website. We enjoyed every moment while developing this website as it contains so many interesting stories of the people and businesses that make up the North. We look forward to maintaining and enhancing this fantastic resource in the years to come.

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A Relentless Client Story

Shearwater designs and manufactures computers for divers who demand more from their diving experience.

Click to read more