About Us

Relentless is a digital agency specializing in development, marketing, and insights.

We work with agencies and select companies to develop the underlying technologies for a lead focused website. We advise on marketing strategies that deliver qualified prospects through search and inbound channels.

We have worked with Instagram, TaylorMade Golf, Adidas, Levi's, The New York Post, Oakley, Mercedes-Benz, and hundreds of others.

We are constantly thinking about new and innovative technologies, with a specific focus on how technology influences marketing and business development, now and in the future.

We are a veteran team working together for over a decade, always looking for complex problems to solve. Our core competencies are in custom web development, marketing, and data insights, with an emphasis on strong project management. This combination allows us to deliver unique solutions, on time and on budget.

Founded in 2000, Relentless is located in North Vancouver, BC, Canada.

Craig Hauptman

President & Founder

Craig Hauptman uses over 20 years of expertise to help clients score maximum revenue from their online channels. With a deep understanding of traditional marketing, Craig specializes in helping companies make the most of their marketing budgets by using measurable web-based tactics that create brand awareness and generate leads. His technical background in Marketing and Media from BCIT allows him to bridge the gap between progressive technologies and solid business strategy. Craig enjoys snowboarding, mountain biking, and spending time with his family. When not working, he can usually be found somewhere in the BC outdoors.

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Dale Butterfield

Marketing Strategist

Since 2005, Dale has been our Marketing Strategist for Relentless while focusing on client strategy and analytics. He works closely with all types of data to try and understand the modern digital world and what it means for our clients' projects. Dale is responsible for our well-known Insights reporting which helps to guide our clients' business objectives and measures efficacy of marketing campaigns. His dedication and strong project management expertise are key components to many successful Relentless projects. His impressive list of accomplishments extends far beyond the workplace as a critically acclaimed musician.

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Owen Prior

Project Manager

Owen has been with Relentless since 2006, initially as a designer and now as a Project Manager. As a designer, he delivers functional, easy-to-navigate, and visually appealing websites - while always keeping search engine performance and conversion optimization top-of-mind. Owen specializes in interactive HTML5, PHP, CSS and XHTML. As Project Manager, his experience and skill at understanding client needs for each individual project is unbeatable. He is also accomplished at creating corporate branding and identities, video production, packaging and product collateral.

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Britton Chivers

Project Manager

Before joining the Relentless team in 2009, Britton worked as an Instructor for the Art Institute of Vancouver. He started his career in graphic design, but his passion for interactive creative quickly led him into the world of web design. He has thrived as a developer and graphic designer, delivering rich interactive content for an impressive number of studios around North America. As a project manager, Britton combines all of his expertise to execute and deliver exceptional results for every project he manages. He is detail-oriented and dedicated to client satisfaction. When not in the office, you can find him surfing the waves off of Tofino or snowboarding in the coastal mountains.

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Lin Hu


Lin has been an intrinsic part of the Relentless team since 2006. Specializing in HTML, CSS, .Net, and PHP, Lin's code is flawless. Lin is adept in Visual Studio, Photoshop, and Fireworks, working at a relentless speed that never fails to amaze. She also has to put up with all the guys at Relentless, which in itself deserves a medal.

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Patrick Baldwin

Senior Developer

Since 2001, Pat has been honing his development expertise in PHP, HTML, CSS, Flash, jQuery/Ajax, C#, .NET, JavaScript, and Java. Most recently, Pat's skillset has extended to an impressive library of WordPress builds for Relentless. As the CRM of choice, Pat creates 100% customized WordPress sites at remarkable speeds. He has also become proficient at Ruby/Rails/Gems. Pat holds a Bachelor's degree in English from the University of Victoria and has a strong penchant for correcting office grammar. As an avid hockey player, he also keeps everyone well informed on the latest NHL scores.

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Marissa Ma


Marissa joined Relentless in 2016 and has been a fantastic addition to our team. She recently graduated as a Master of Engineering in Computer and Electrical Engineering at The University of British Columbia and speaks English, Japanese, and Mandarin fluently. Marissa loves to code and is very adept at quickly learning new technologies and development platforms. Marissa also completed an impressive 1000km bike ride across China in 2013.

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Mark Ciesielski

Lead Developer

Since 2008, Mark has been part of the Web Development team at Relentless. Highly skilled in .NET, PHP, JavaScript, SQL, and HTML/CSS, he is continually refining his skillset and learning valuable tricks of the trade. Mark started as a summer intern for Relentless, while completing the BCIT Computer Information Technology program, and worked his way up to become our Lead Developer. When not in the office, Mark is an avid mountain biker, skier, rock climber, and outdoorsman.

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Wayne Shek


Wayne joined Relentless in 2018 and was immediately a natural fit with our team. His great attitude, easygoing nature, and excellent development skills complement our office environment perfectly. A man of many talents, Wayne is also a snowboard instructor, a 3D printing aficionado, and a well-ranked Kendo practitioner. He's our first line of defense against pushy photocopier salespeople. We are happy to have Wayne on our team and look forward to working with him on many exciting projects in the years to come.

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Amanda Hauptman

Marketing Administrator

Amanda's experience in marketing communications naturally lends itself to the Web. Her background in Integrated Marketing Communications gives her a unique talent for writing clean, articulate messaging that draws customers to a site and keeps them coming back. Amanda studied Marketing Communications at the British Columbia Institute of Technology and also has a Teaching Degree from UBC.

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Nelson isn't the most proficient coder, but he sure is great for cheering us up. Most importantly, Nelson excels at protecting us from the scary FedEx delivery guy. Nelson also likes to bring his favorite stuffie into the office to show each and every one of us.

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Now Hiring

Are you Relentless?

Our team is currently looking for skilled developers who have experience with UI Development, responsive design, and object-oriented programming.

Requirements Include:

  • Fluency in CSS, HTML, JavaScript, and PHP.
  • Advanced knowledge of SQL and MySQL.
  • CMS experience with WordPress customization.
  • App Development experience for iOS/Android.
  • Ability to write clean/well documented code.
  • Additional programming languages an asset.

Email Now


September, 2018

Arlene's Interiors

URL: www.arlenes.com
Industries: Retail
Services: Development

Relentless has recently developed a new online furniture store for Arlene’s Interiors.

Arlene’s Interiors has been Metro Vancouver and Fraser Valley’s “go-to” home decorating destination since 1983. They wanted to add an online store with the ability to order furniture online, in order to complement their custom blinds and drapes offering.

Relentless configured a WooCommerce shopping cart, imported hundreds of furniture items, and customized the layout to fit with the existing website. We also integrated the cart with MailChimp to automate email notifications for special offers, and for customers who added products to their cart but did not proceed to checkout.

We really enjoy working with the management team at Arlene’s, and look forward to maintaining and customizing their website.

August, 2018


URL: www.silvercore.ca
Industries: Assorted
Services: Development

In early 2018, Silvercore reached out to Relentless with a very specific scope of work required for their website as well as for Silvercore’s industry partners who utilize their services. Silvercore relayed that they had spent a great deal of time and money developing membership, merchandise and training management tools with other developers only to be left with a large bill and without a finished product.

We began by conducting a comprehensive review of the existing website and technology requirements in order to determine Silvercore’s online needs. This discovery phase also helped outline the initial project specifications for the redevelopment process.

Once Silvercore was satisfied with the scope of work for the project, the redevelopment process began. We chose to develop using Agile development, under which requirements and solutions evolve through the collaborative effort of our development team and the client. The development cycle went very smoothly, and we are able to successfully deploy the new site before the end of summer.

We really enjoyed developing this website for Silvercore, and look forward to a long-term relationship with them in the years to come.

May, 2018

SEI Industries

URL: www.sei-ind.com
Industries: Manufacturing
Services: Development

Relentless has recently launched the new SEI Industries website. Relentless started by creating a new design for the website that would be consistent with their existing print and marketing materials. Then we redeveloped the entire codebase to create a responsive, mobile-friendly website that would be easy for SEI to update and maintain.

We really enjoy working with the folks at SEI Industries and look forward to supporting their website for years to come.

April, 2018

Custom Electric Bikes

URL: www.customelectricbikes.com
Industries: Sports
Services: Development, Marketing, Insights

Relentless has just developed and launched a brand new website for Custom Electric Bikes.

Based in North Vancouver, the heart of mountain biking, Custom Electric Bikes specializes in creating custom hand-built electric bikes from vintage Schwinn frames and components. Custom Electric Bikes are one-of-a-kind masterpieces, hand-built with love by Danu Huber, a veteran of the freeride mountain bike movement.

We really enjoyed building this website, and love ripping around on our custom electric Schwinn Phantom even more!

March, 2018


URL: www.metalcraft.ca
Industries: Manufacturing
Services: Development

Relentless has just launched a new website for Metalcraft Technology Inc. The new website features a custom-designed theme powered by a WordPress CMS, and showcases their wide range of capabilities and equipment for sheet metal fabrication and powder coating.

Relentless started working with Metalcraft back in 2009. Over the years, we have watched them evolve their business model and team, which now consists of 100 professionals dedicated to the highest quality machining and fabricating services. It’s been a pleasure to help grow their brand and web presence along the way.

February, 2018


URL: www.squirrelsystems.com
Industries: Information Technology
Services: Development, Marketing, Insights

Relentless has recently redesigned, redeveloped, and launched the new Squirrel Systems website.

We began by conducting a full audit of the former website and provided a set of technical enhancements based on existing analytics data. We then worked with Squirrel and their highly qualified consultants to produce a fresh website design that would outperform the former website, both technically and from a marketing perspective.

Once the new design was approved, we developed the responsive codebase and worked with Squirrel to populate the website with their new and improved content. The result is a faster, more streamlined website, which has boosted conversions dramatically.

We really enjoyed developing this website for Squirrel, and many of us are familiar with their point-of-sale system from our part-time restaurant jobs in earlier days. We look forward to a long-term relationship with Squirrel as we continue to manage and optimize their website and marketing campaigns accordingly.

December, 2017


URL: www.alpha.org
Industries: Assorted
Services: Development

Relentless has been working with Alpha since early 2016 and is currently responsible for ongoing web development, technical support, and maintenance of their digital applications.

Relentless’ first project for Alpha was to build “Alpha Builder”. Alpha Builder is a web application that can be used to plan, schedule, promote, train staff, and facilitate the running of an Alpha.

The application has been developed using the WordPress Multisite CMS framework. The front-end of the application is developed using Angular, a TypeScript-based open-source front-end development platform. The backend leverages the WordPress core which is primarily PHP. Sometimes referred to as a “Headless CMS”, this approach is essentially a back-end only content management system (CMS) built from the ground up as a content repository that makes content accessible via a RESTful API for display on any device.

We really enjoy working with the talented team at Alpha, and look forward to developing and supporting more applications in the years to come.

October, 2017


URL: www.shearwater.com
Industries: Manufacturing
Services: Development, Marketing, Insights

Relentless has recently redesigned and redeveloped the Shearwater Research website. We started with an initial dive into analytics to glean insights from past website performance before restructuring the website. We wanted to make sure that critical elements of the website were enhanced throughout the redesign process, and also took some time to familiarize ourselves with the former codebase. As a result, we were able to take on the website support role, to keep the old website up-to-date during development.

Relentless also set-up and launched a number of digital campaigns before the new website launched. This enabled us to smoothly transition to the new version without losing stride.

We really enjoy working with the great team at Shearwater and look forward to managing and optimizing their website for years to come.

September, 2017

Instagram IG2

URL: www.ig2-instagram.com
Industries: Information Technology
Services: Development

Relentless has recently developed the “IG2” website for Instagram and Facebook. IG2: Creativity Explored, features a curated selection of the most captivating images and accounts on Instagram.

More than 700 million people share the power of photos, videos and stories on Instagram, and this visual anthology celebrates a tiny fraction of that creativity, with stunning work from brands, businesses, agencies and community members.

As a magnificent, living snapshot of our world, IG2 aims to show advertisers how todays’ creatives are utilizing the Instagram platform to build brands, create awareness, and connect with audiences.

This was an extremely interesting showcase project due to the technical specifications and level of sophistication that Instagram / Facebook required. We look forward to working with Instagram on future projects as an official Facebook Supplier.

August, 2017

Vivreau Water

URL: www.vivreauwater.com
Industries: Manufacturing
Services: Marketing, Insights

Relentless has recently launched a digital campaign to introduce Vivreau Water to the North American market. Vivreau Water originated in the UK and is now owned by BRITA GmbH, based in Taunusstein, Germany.

Relentless began by setting up all of the tracking mechanisms required to measure the performance of the campaign, including event tracking, goal configurations, and the appropriate filters in Google Analytics. Once the measurement tools were in place, we eased into the campaign over a 2-week period in order to ensure everything was tracking as expected, before opening the floodgates.

The campaign is now off to a fantastic start, and we look forward to working with Vivreau to increase brand awareness and generate qualified leads over the duration of the project.

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A Relentless Client Story

Shearwater designs and manufactures computers for divers who demand more from their diving experience.

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Suite 213 998 Harbourside Drive North Vancouver, BC