About Us

Relentless is a digital agency specializing in development, marketing, and insights.

We work with agencies and select companies to develop the underlying technologies for a lead focused website. We advise on marketing strategies that deliver qualified prospects through search and inbound channels.

We have worked with TaylorMade Golf, Adidas, Levi's, The New York Post, Oakley, Mercedes-Benz, and hundreds of others.

We are constantly thinking about new and innovative technologies, with a specific focus on how technology influences marketing and business development, now and in the future.

We are a veteran team working together for over a decade, always looking for complex problems to solve. Our core competencies are in custom web development, marketing, and data insights, with an emphasis on strong project management. This combination allows us to deliver unique solutions, on time and on budget.

Founded in 2000, Relentless is located in North Vancouver, BC, Canada.

Craig Hauptman

President & Founder

Craig Hauptman uses over 15 years of expertise to help clients score maximum revenue from their online channels. With a deep understanding of traditional marketing, Craig specializes in helping companies make the most of their marketing budgets by using measurable web-based tactics that create brand awareness and generate leads. His technical background in Marketing and Media from BCIT allows him to bridge the gap between progressive technologies and solid business strategy. Craig enjoys snowboarding, mountain biking, and spending time with his family. When not working, he can usually be found somewhere in the BC outdoors.

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Dale Butterfield

Marketing Strategist

Since 2005, Dale has been our Marketing Strategist for Relentless while focusing on client strategy and analytics. He works closely with all types of data to try and understand the modern digital world and what it means for our clients' projects. Dale is responsible for our well-known Insights reporting which helps to guide our clients' business objectives and measures efficacy of marketing campaigns. His dedication and strong project management expertise are key components to many successful Relentless projects. His impressive list of accomplishments extends far beyond the workplace as a critically acclaimed musician.

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Owen Prior

Project Manager

Owen has been with Relentless since 2006, initially as a designer and now as a Project Manager. As a designer, he delivers functional, easy-to-navigate, and visually appealing websites - while always keeping search engine performance and conversion optimization top-of-mind. Owen specializes in interactive HTML5, PHP, CSS and XHTML. As Project Manager, his experience and skill at understanding client needs for each individual project is unbeatable. He is also accomplished at creating corporate branding and identities, video production, packaging and product collateral.

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Britton Chivers

Project Manager

Before joining the Relentless team in 2009, Britton worked as an Instructor for the Art Institute of Vancouver. He started his career in graphic design, but his passion for interactive creative quickly led him into the world of web design. He has thrived as a developer and graphic designer, delivering rich interactive content for an impressive number of studios around North America. As a project manager, Britton combines all of his expertise to execute and deliver exceptional results for every project he manages. He is detail-oriented and dedicated to client satisfaction. When not in the office, you can find him surfing the waves off of Tofino or snowboarding in the coastal mountains.

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Lin Hu


Lin has been an intrinsic part of the Relentless team since 2006. Specializing in HTML, CSS, .Net, and PHP, Lin's code is flawless. Lin is adept in Visual Studio, Photoshop, and Fireworks, working at a relentless speed that never fails to amaze. She also has to put up with all the guys at Relentless, which in itself deserves a medal.

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Patrick Baldwin

Senior Developer

Since 2001, Pat has been honing his development expertise in PHP, HTML, CSS, Flash, jQuery/Ajax, C#, .NET, JavaScript, and Java. Most recently, Pat's skillset has extended to an impressive library of WordPress builds for Relentless. As the CRM of choice, Pat creates 100% customized WordPress sites at remarkable speeds. He has also become proficient at Ruby/Rails/Gems. Pat holds a Bachelor's degree in English from the University of Victoria and has a strong penchant for correcting office grammar. As an avid hockey player, he also keeps everyone well informed on the latest NHL scores.

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Marissa Ma


Marissa joined Relentless in 2016 and has been a fantastic addition to our team. She recently graduated as a Master of Engineering in Computer and Electrical Engineering at The University of British Columbia and speaks English, Japanese, and Mandarin fluently. Marissa loves to code and is very adept at quickly learning new technologies and development platforms. Marissa also completed an impressive 1000km bike ride across China in 2013.

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Mark Ciesielski

Lead Developer

Since 2008, Mark has been part of the Web Development team at Relentless. Highly skilled in .NET, PHP, JavaScript, SQL, and HTML/CSS, he is continually refining his skillset and learning valuable tricks of the trade. Mark started as a summer intern for Relentless, while completing the BCIT Computer Information Technology program, and worked his way up to become our Lead Developer. When not in the office, Mark is an avid mountain biker, skier, rock climber, and outdoorsman.

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Amanda Hauptman

Marketing Administrator

Amanda's experience in marketing communications naturally lends itself to the Web. Her background in Integrated Marketing Communications gives her a unique talent for writing clean, articulate messaging that draws customers to a site and keeps them coming back. Amanda studied Marketing Communications at the British Columbia Institute of Technology and also has a Teaching Degree from UBC.

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February, 2017

RIDE Cycle Club

URL: www.ridecycleclub.com
Industries: Sports
Services: Development

Relentless has just launched a fresh new website for RIDE Cycle Club. Part of our scope involved integrating a custom-designed WordPress website with the MINDBODY API and FitMetrix. This allows RIDE Cycle Club members to book and purchase their rides online, choose their preferred instructor and time slot, and even pick their bike from the seat map. This was a great project to work on, and we look forward to continuing to support RIDE Cycle Club as they expand their growing chain of innovative spin studios. RIDE on!

December, 2016


URL: www.3dservices.com
Industries: Architecture and Design
Services: Development, Marketing, Insights

Relentless has recently redesigned and redeveloped the 3DS website to showcase their amazing work.

Our process began with a full audit of the former website and we provided technical consultation for website enhancements based on analytics data. We then entered the design phase and worked with 3DS to come up with a website design that was true to their brand and drew attention to their projects. Once design was approved, we developed the responsive website and worked with 3DS staff to populate the project categories.

We really enjoyed developing this website as it contains so many interesting exhibits and stories. We look forward to a long-term relationship with 3DS as we continue to manage and optimize their website accordingly.

October, 2016

Coast Funds

URL: www.coastfunds.ca
Industries: Environmental
Services: Development, Marketing, Insights

Relentless has recently engaged with Coast Funds to provide website maintenance and development support, insights, and technical consultation services. As British Columbians, we are proud to be involved with this incredible program.

Coast Funds was created in 2007 out of mutual recognition by conservationists, First Nations, industry, and government that a sustainable economy is vital to conservation efforts in the Great Bear Rainforest and Haida Gwaii areas of British Columbia. First Nations are attracting over $200 million in total new investment to develop and diversify British Columbia’s coastal economy, including $62 million to date from Coast Funds.

September, 2016

KaiKini Bikinis

URL: www.kaikini.com
Industries: Health And Beauty
Services: Development, Marketing, Insights

Relentless has been working with the fantastic team at KaiKini since the beginning of 2016. We started by managing their Adwords campaigns and are now providing development, marketing consultation and insights reports on an ongoing basis. We love working with the talented team at KaiKini, and are excited to assist with strategy and awareness to help their fantastic brand grow. Of course, strategy meetings on the beach in Kauai are an added bonus as well!

June, 2016

Money Coaches Canada

URL: www.moneycoachescanada.ca
Industries: Financial
Services: Development, Marketing, Insights

Relentless is the Money Coaches Canada Digital Agency of Record, and has been managing the online marketing campaigns since November 2015. Part of our role is to provide strategy and technical consultation on an ongoing basis. Early into the project, we discovered an opportunity to revamp the website to make it more suitable for today’s technologically sophisticated, and mobile, Canadians. We spent a few months split-testing new designs and layouts to increase conversions and let the data steer us in the right direction. The result is the new Money Coaches Canada website, which has exceeded our performance expectations so far.

We love working with the talented team at Money Coaches Canada, and look forward to working with them for years to come.

May, 2016

Darklands Berlin

URL: www.darklandsberlin.com
Industries: Retail
Services: Development, Marketing, Insights

Relentless has just launched the new Darklands Berlin website with a modern minimalist design. The goal of the website redesign was to showcase the ultra-high-end designer labels and clothing, while creating an atmosphere that emulates the storefront itself. The website receives a tremendous amount of traffic from major fashion capitals such as New York, London, Paris, and Hong Kong, and Darklands therefor wanted to ensure a consistent experience for all international visitors and the wide range of devices they use to browse the web.

Relentless has been working with Darklands since 2008, and we’re always blown away by the incredibly unique (and expensive) products that they source from leading fashion designers worldwide.

April, 2016


URL: www.numecent.com
Industries: Information Technology
Services: Development

Relentless has recently redesigned and redeveloped the Numecent website into a fresh, bold design to reflect their industry-leading and highly-technical application virtualization technology.

It was a real pleasure working with the brilliant team from Irvine, California. Their insight into new technologies was fascinating, and their technical approach was a perfect fit for our development team at Relentless.

March, 2016

Mud Hero

URL: www.mudhero.com
Industries: Sports
Services: Marketing, Insights

Relentless has been working with Mud Hero over the last few months to enhance their event enrollment and generate buzz online. We currently manage the Mud Hero digital marketing campaigns and provide technical consultation on an ongoing basis.

We absolutely love working with the super fun folks at Mud Hero, and sometimes take a break to go jump in mud puddles for inspiration.

February, 2016

PGC Basketball

URL: www.pgcbasketball.com
Industries: Sports
Services: Development, Insights

Relentless has been working with PGC Basketball over the last few months to develop and enhance their website and online registration process. Over the last 23 years, over 60,000 players and nearly 3,500 coaches have attended PGC Basketball camps, and they wanted to streamline student intake and registration as much as possible for the 2016 season. PGC and Relentless worked together to define workflow scenarios and develop and implement the necessary technical solutions.

Our ongoing role with PGC is to provide technical consultation, custom development work, and ongoing website maintenance.

We are thrilled to be working with the team at PGC Basketball, and hope to bring more technical wins to their organization… or maybe even a slam dunk.

January, 2016

Relentless is excited to be working with Rocky Mountain College of Art + Design to manage their ongoing development support and enhance the performance of their website.

As RMCAD’s digital agency, our role is to provide technical consultation, website development, and insights reporting to their highly talented marketing team.

We are really enjoying working with the creative folks at Rocky Mountain College of Art + Design, and look forward to rolling out some innovative projects in 2016.

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A Relentless Client Story

Choreograph is a full-service agency offer launched by two world-class agencies, Wunderman and MEC.

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Suite 213 998 Harbourside Drive North Vancouver, BC