About Us

Relentless is a digital agency specializing in development, marketing, and insights.

We work with agencies and select companies to develop the underlying technologies for a lead focused website. We advise on marketing strategies that deliver qualified prospects through search and inbound channels.

We have worked with Instagram, TaylorMade Golf, Adidas, Levi's, The New York Post, Oakley, Mercedes-Benz, and hundreds of others.

We are constantly thinking about new and innovative technologies, with a specific focus on how technology influences marketing and business development, now and in the future.

We are a veteran team working together for over a decade, always looking for complex problems to solve. Our core competencies are in custom web development, marketing, and data insights, with an emphasis on strong project management. This combination allows us to deliver unique solutions, on time and on budget.

Founded in 2000, Relentless is located in North Vancouver, BC, Canada.

Craig Hauptman

President & Founder

Craig Hauptman uses over 20 years of expertise to help clients score maximum revenue from their online channels. With a deep understanding of traditional marketing, Craig specializes in helping companies make the most of their marketing budgets by using measurable web-based tactics that create brand awareness and generate leads. His technical background in Marketing and Media from BCIT allows him to bridge the gap between progressive technologies and solid business strategy. Craig enjoys snowboarding, mountain biking, and spending time with his family. When not working, he can usually be found somewhere in the BC outdoors.

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Dale Butterfield


Since 2005, Dale has been our Marketing Strategist for Relentless while focusing on client strategy and analytics. He works closely with all types of data to try and understand the modern digital world and what it means for our clients' projects. Dale is responsible for our well-known Insights reporting which helps to guide our clients' business objectives and measures efficacy of marketing campaigns. His dedication and strong project management expertise are key components to many successful Relentless projects. His impressive list of accomplishments extends far beyond the workplace as a critically acclaimed musician.

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Owen Prior

Project Manager

Owen has been with Relentless since 2006, initially as a designer and now as a Project Manager. As a designer, he delivers functional, easy-to-navigate, and visually appealing websites - while always keeping search engine performance and conversion optimization top-of-mind. Owen specializes in interactive HTML5, PHP, CSS and XHTML. As Project Manager, his experience and skill at understanding client needs for each individual project is unbeatable. He is also accomplished at creating corporate branding and identities, video production, packaging and product collateral.

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Britton Chivers

Project Manager

Before joining the Relentless team in 2009, Britton worked as an Instructor for the Art Institute of Vancouver. He started his career in graphic design, but his passion for interactive creative quickly led him into the world of web design. He has thrived as a developer and graphic designer, delivering rich interactive content for an impressive number of studios around North America. As a project manager, Britton combines all of his expertise to execute and deliver exceptional results for every project he manages. He is detail-oriented and dedicated to client satisfaction. When not in the office, you can find him surfing the waves off of Tofino or snowboarding in the coastal mountains.

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Lin Hu


Lin has been an intrinsic part of the Relentless team since 2006. Specializing in HTML, CSS, .Net, and PHP, Lin's code is flawless. Lin is adept in Visual Studio, Photoshop, and Fireworks, working at a relentless speed that never fails to amaze. She also has to put up with all the guys at Relentless, which in itself deserves a medal.

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Patrick Baldwin

Senior Developer

Since 2001, Pat has been honing his development expertise in PHP, HTML, CSS, Flash, jQuery/Ajax, C#, .NET, JavaScript, and Java. Most recently, Pat's skillset has extended to an impressive library of WordPress builds for Relentless. As the CRM of choice, Pat creates 100% customized WordPress sites at remarkable speeds. He has also become proficient at Ruby/Rails/Gems. Pat holds a Bachelor's degree in English from the University of Victoria and has a strong penchant for correcting office grammar. As an avid hockey player, he also keeps everyone well informed on the latest NHL scores.

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Marissa Ma


Marissa joined Relentless in 2016 and has been a fantastic addition to our team. She recently graduated as a Master of Engineering in Computer and Electrical Engineering at The University of British Columbia and speaks English, Japanese, and Mandarin fluently. Marissa loves to code and is very adept at quickly learning new technologies and development platforms. Marissa also completed an impressive 1000km bike ride across China in 2013.

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Mark Ciesielski

Lead Developer

Since 2008, Mark has been part of the Web Development team at Relentless. Highly skilled in .NET, PHP, JavaScript, SQL, and HTML/CSS, he is continually refining his skillset and learning valuable tricks of the trade. Mark started as a summer intern for Relentless, while completing the BCIT Computer Information Technology program, and worked his way up to become our Lead Developer. When not in the office, Mark is an avid mountain biker, skier, rock climber, and outdoorsman.

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Wayne Shek


Wayne joined Relentless in 2018 and was immediately a natural fit with our team. His great attitude, easygoing nature, and excellent development skills complement our office environment perfectly. A man of many talents, Wayne is also a snowboard instructor, a 3D printing aficionado, and a well-ranked Kendo practitioner. He's our first line of defense against pushy photocopier salespeople. We are happy to have Wayne on our team and look forward to working with him on many exciting projects in the years to come.

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Haena Lee

Project Coordinator

Haena joined Relentless in 2019 and has a natural talent for creating clean and functional design. Her keen eye for detail and thorough understanding of UI/UX best practices really complements our team. She's also highly organized and has great teamwork skills, which makes her a pleasure to work with. Haena is fluent in English and Korean and has a technical education from BCIT Technical Web Designer Program and Lighthouse Labs. When she's not designing gorgeous websites, Haena enjoys spending time in the trails with her husband and their super cute Shiba Inu, named "Monkey".

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Amanda Hauptman

Marketing Administrator

Amanda's experience in marketing communications naturally lends itself to the Web. Her background in Integrated Marketing Communications gives her a unique talent for writing clean, articulate messaging that draws customers to a site and keeps them coming back. Amanda studied Marketing Communications at the British Columbia Institute of Technology and also has a Teaching Degree from UBC.

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Nelson isn't the most proficient coder, but he sure is great for cheering us up. Most importantly, Nelson excels at protecting us from the scary FedEx delivery guy. Nelson also likes to bring his favorite stuffie into the office to show each and every one of us.

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Now Hiring

Are you Relentless?

Our team is currently looking for skilled developers who have experience with UI Development, responsive design, and object-oriented programming.

Requirements Include:

  • Fluency in CSS, HTML, JavaScript, and PHP.
  • Advanced knowledge of SQL and MySQL.
  • CMS experience with WordPress customization.
  • App Development experience for iOS/Android.
  • Ability to write clean/well documented code.
  • Additional programming languages an asset.

Email Now


July, 2019

Kiddie Academy

URL: https://kiddieacademy.com
Industries: Assorted
Services: Development

As part of Kiddie Academy’s rebrand of its Consumer and Franchising segments, Relentless recently completed the redevelopment of its full suite of online properties. Since converting the original sites over to their own customized CMS in 2017, the application had grown to accommodate an active user-base of Franchisees maintaining their own highly-customized and hyper-localized microsites.

Special considerations needed to be made to ensure each location’s microsite assets fit within the overall rebrand and new website layout. Great care was taken to enhance and track the visitor experience through the use of video throughout the site, while also focusing on driving conversions through to a highly-customized CRM.

We really enjoyed all aspects of this technically challenging project, especially getting to work with the fantastic team at Kiddie Academy.

June, 2019

Ace Athletics

URL: www.aceathletics.com
Industries: Sports
Services: Development

Relentless has recently designed and developed the Ace Athletics website. Starting with only a logo and a rough idea of what the client wanted, Relentless designed a series of comps and refined them into a finalized design. Once the design was completed and approved, development began on the site templates and codebase. We really enjoyed working with Abby and Carolyn on this project and look forward to a long-term relationship with them.

March, 2019

Waste Control Services

URL: www.wastecontrolservices.com
Industries: Environmental
Services: Marketing, Insights

Relentless is working with Waste Control Services to continually optimize and improve their digital marketing campaigns on an ongoing basis. Our role involves monthly analytics analysis, SEM campaign management, and ongoing optimization to improve website usability and conversion rates. We look forward to continuing our relationship with Waste Control Services in the years to come.

February, 2019

Love Northern BC

URL: www.lovenorthernbc.com
Industries: Assorted
Services: Development, Marketing, Insights

Relentless has recently developed the Love Northern BC website for the Northern Development Initiative Trust. The website aims to connect and promote independent locally-owned businesses throughout the region of Northern BC.

With over 2500 pages of content, a lot of time and love went into the development of this website. We enjoyed every moment while developing this website as it contains so many interesting stories of the people and businesses that make up the North. We look forward to maintaining and enhancing this fantastic resource in the years to come.

November, 2018


URL: www.lionguardcapital.com
Industries: Financial
Services: Development

Relentless has just launched a new website for LionGuard Capital Management Inc. The multi-lingual website features a custom-designed WordPress theme, with a clean and simple design.

LionGuard found us through a referral within the Canadian investment community, as we’ve built many financial websites over the past 18 years. It was a pleasure to build this site for them, and we look forward to a long and prosperous future together.

September, 2018

Arlene's Interiors

URL: www.arlenes.com
Industries: Retail
Services: Development

Relentless has recently developed a new online furniture store for Arlene’s Interiors.

Arlene’s Interiors has been Metro Vancouver and Fraser Valley’s “go-to” home decorating destination since 1983. They wanted to add an online store with the ability to order furniture online, in order to complement their custom blinds and drapes offering.

Relentless configured a WooCommerce shopping cart, imported hundreds of furniture items, and customized the layout to fit with the existing website. We also integrated the cart with MailChimp to automate email notifications for special offers, and for customers who added products to their cart but did not proceed to checkout.

We really enjoy working with the management team at Arlene’s, and look forward to maintaining and customizing their website.

August, 2018


URL: www.silvercore.ca
Industries: Assorted
Services: Development

In early 2018, Silvercore reached out to Relentless with a very specific scope of work required for their website as well as for Silvercore’s industry partners who utilize their services. Silvercore relayed that they had spent a great deal of time and money developing membership, merchandise and training management tools with other developers only to be left with a large bill and without a finished product.

We began by conducting a comprehensive review of the existing website and technology requirements in order to determine Silvercore’s online needs. This discovery phase also helped outline the initial project specifications for the redevelopment process.

Once Silvercore was satisfied with the scope of work for the project, the redevelopment process began. We chose to develop using Agile development, under which requirements and solutions evolve through the collaborative effort of our development team and the client. The development cycle went very smoothly, and we are able to successfully deploy the new site before the end of summer.

We really enjoyed developing this website for Silvercore, and look forward to a long-term relationship with them in the years to come.

May, 2018

SEI Industries

URL: www.sei-ind.com
Industries: Manufacturing
Services: Development

Relentless has recently launched the new SEI Industries website. Relentless started by creating a new design for the website that would be consistent with their existing print and marketing materials. Then we redeveloped the entire codebase to create a responsive, mobile-friendly website that would be easy for SEI to update and maintain.

We really enjoy working with the folks at SEI Industries and look forward to supporting their website for years to come.

April, 2018

Custom Electric Bikes

URL: www.customelectricbikes.com
Industries: Sports
Services: Development, Marketing, Insights

Relentless has just developed and launched a brand new website for Custom Electric Bikes.

Based in North Vancouver, the heart of mountain biking, Custom Electric Bikes specializes in creating custom hand-built electric bikes from vintage Schwinn frames and components. Custom Electric Bikes are one-of-a-kind masterpieces, hand-built with love by Danu Huber, a veteran of the freeride mountain bike movement.

We really enjoyed building this website, and love ripping around on our custom electric Schwinn Phantom even more!

March, 2018


URL: www.metalcraft.ca
Industries: Manufacturing
Services: Development

Relentless has just launched a new website for Metalcraft Technology Inc. The new website features a custom-designed theme powered by a WordPress CMS, and showcases their wide range of capabilities and equipment for sheet metal fabrication and powder coating.

Relentless started working with Metalcraft back in 2009. Over the years, we have watched them evolve their business model and team, which now consists of 100 professionals dedicated to the highest quality machining and fabricating services. It’s been a pleasure to help grow their brand and web presence along the way.

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A Relentless Client Story

DeepRoot provides high-quality tree care and storm-water management products to promote ecological function in urban areas.

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Suite 213 998 Harbourside Drive North Vancouver, BC