Rare Colored Diamonds

rcd Industries: Financial
Services: Awareness, Design, Technology, Insight

CLIENT DESCRIPTION

Rare Colored Diamonds offers some of the most beautiful and extremely rare fancy colored diamonds available in the world today and is a proud member of the Natural Color Diamond Association.

PROJECT NEWS

  • Diamond Value Tracking System Launched

    December 17, 2008

    Relentless has just announced the launch of the RareColoredDiamonds.com Historical Price Tracking System which allows site visitors to compare the growth in carat value of different types of rare colored diamonds based on historical sales figures over time. The Rare Colored Diamonds Historical Price Tracking System also forecasts projected future values based on historical growth trends and the rate of inflation. This tool is a first for investors of colored diamonds and was built in Flash using a XML feed to load data into the application dynamically.

  • Profit Forever

    November 7, 2008

    Relentless has just completed a print advertisement for RareColoredDiamonds.com to be run in Raymond Blanc’s SEASONS Magazine, a high-end publication by Boston Hannah International. Due to a tight deadline for the print run, Relentless had to complete this advertisement from creative concept to print-ready files in less than one day. “Profit. Forever.”, the tagline chosen for this ad, not only captures attention when paired with the stunning colored diamonds, but also pokes a jab at traditional investments, which have taken a hit during the recent financial crisis.

  • Rare Colored Diamonds

    March 1, 2007

    Relentless is proud to announce the launch of the new RareColoredDiamonds.com website. Rare Colored Diamonds features extremely rare, fancy colored diamonds that are generally purchased for investment reasons, as well as their stunning natural beauty.