Email marketing campaigns offer a unique opportunity to keep customers in the loop while strengthening relationships. When properly optimized and deployed, email campaigns can be a powerful Internet marketing tactic for increasing repeat business and driving qualified leads to your site and special promotions.
We have extensive experience managing, designing, building, and deploying email marketing campaigns for a wide range of clients. We can help build your database of loyal subscriptions and offer strategic advice on how to get the best results from every campaign.
Whether you want to use an existing email template or develop your own custom design that matches your company brand, we have a full suite of services to build the right email campaign for your needs.
Contact us to get started.
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Effective Email Marketing
Relentless has been conducting email marketing campaigns since we started our business in 2000. Email marketing has changed a lot since then, especially when it comes to regulations and best practices. The introduction of the CAN-SPAM Act in 2003 and CASL in 2014 established rules for sending commercial electronic messages.
At Relentless, we abide by CAN-SPAM and CASL regulations. We do not buy or sell email lists. We encourage our clients to develop their own, double opt-in email databases, and to nurture their lists accordingly. We also help clients cull old mailing lists and create Smart Lists based on predefined criteria.
Our proprietary mail tool, Relentless Mail, was developed to handle enterprise-level mail campaigns with advanced list management and tracking capabilities. Some of the features include: automatic event-tagging for tracking opens and click-throughs, auto-removal of bounce backs, Smart List support, and multi-device user profiling.
Relentless also utilizes third-party mail applications such as Mail Chimp, Vertical Response, and Constant Contact, Salesforce, and Marketo.
Relentless Email Marketing services include:
- Email & Newsletter Design
- HTML Template or Custom Development
- Account Setup and Deployment
- List Management
- Email Signup Web Forms
- Analytics to Track Performance
- Reporting and Consultation