Integrated Marketing Communications

What is IMC?

A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines - for example, general advertising, direct response, sales promotion, and public relations - and combines these disciplines to provide clarity, consistency, and maximum communications impact.

An Integrated Marketing Communications (IMC) plan directs the activities and focus of a company's entire marketing strategy. This plan acts as a guide for all levels of marketing detailing everything from market research to promotional planning and execution.

In order to run a fluid and successful project from start to finish, IMC planning is essential to ensuring the success and implementation of each component of a marketing strategy.

Let us help you develop an Integrated Marketing Communications plan.

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Relentless Web Design

Many clients come to us with poorly designed web sites. Broken links, missing images, and code riddled with errors seems to be the norm. Sound familiar?

Relentless can help you get back on track with a web retrofit. This process involves creating a new look and feel for your web site and then upgrading the existing content into the new template.

A web retrofit is also an ideal time to initiate a SEO Program, creating a search engine-friendly code base while optimizing the content of each page.

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